Here at the Jolly Roger Roasting Company, we focus on maximizing the original flavor potential of our coffee. We don't believe that coffee needs flavor enhancers to be enjoyable, although our coffee does go excellent with cream if you so desire. Accomplishing this goal requires a threefold approach to coffee:
1. Sourcing high quality beans
2. Perfecting our roast profile to produce the maximum amount of flavor for each batch of beans
3. Ensuring each order is roasted fresh upon delivery.
To this end, we do not offer different roast levels for our beans. While we agree that taste is personal to the individual and some people may prefer a darker or lighter roast on a specific bean, we cannot tailor our roasts to every single individual due to our small size. So instead, we strive to find the best balance of roast depth for every bean we get. Some beans, like a Sumatra for example, may have a slightly darker roast. And some beans, like an Ethiopian, will be slightly lighter. We experiment with each batch of beans to arrive at what we consider the best balance of flavor and drinkability across all brew styles.